ON BOLD Delay Gel was designed to prolong a man's pleasure by slightly desensitizing the nerve endings on the tip of his penis. It helps reduce over-stimulation and helps to prevent men from climaxing sooner than they would like. ON Bold is an oil-free and latex-friendly benzocaine product with a sweet, minty taste. This sweet, minty gel allows a man to feel all the pleasure he wants while reducing any overstimulation that would prevent him from staying your hero all night long. A delay gel like this is great for men who want to last longer because they orgasm sooner than they would like to. It is safe enough during penetration or oral play. For fast and easy results massage a small amount directly onto the tip of the penis 10 minutes prior to love-making.