⏤ Our story ⏤

We were tired
of shouting
toys.

Most adult-toy shops feel like neon-lit gas stations — loud packaging, shouty copy, no editorial taste. We started The Soft Hum because buying a pleasure product should feel like buying a good kitchen knife: quiet, considered, well-stocked.

01 — What we believe

Pleasure is a basic-needs item, like a good lamp. It shouldn’t cost a fortune, shouldn’t embarrass anyone, and shouldn’t need to be hidden in a drawer.

We carry vibrators, wands, suction toys, and the in-between — over 18,000 SKUs from the world's most thoughtful makers. Every piece we list is body-safe silicone, borosilicate glass, or stainless steel. No phthalates, no jelly rubber, no compromise on materials. We don't invent the products. We pick the ones worth your time.

We're a small US team. We test what we sell. We ship everything in plain brown packaging with a generic billing descriptor, because we believe what you own is your business — and your roommate's business is not it.

02 — Our four principles
03 — How we got here
If anything on our shelf feels embarrassing to buy, we’ve picked wrong. If it feels like another nice thing on your nightstand, the brand we chose did its job.
— Maya Lin, co-founder
04 — Get in touch

Say hi.

We’re a small team and we answer every email — usually within a business day, always from a real person.

Customer care
sales@nnlgroup.co
Replies within one business day
Wholesale & press
sales@nnlgroup.co
Subject line: WHOLESALE or PRESS
By post
NNL Group LLC · USA
Mon–Fri, 9am–6pm PT
Free shipping
Orders $150+
Discreet packaging
Always, by default
Body-safe materials
Medical-grade silicone
US-based support
Real humans, sales@nnlgroup.co